Founded in 1891 by the Evangelical Covenant Church, North Park University is located on Chicago’s north side and enrolls 3,200 domestic and international students.

 

Problem: Northpark came to Ologie ,  because they wanted to re-brand their college, and wanted to re-design their website. They wanted a flexible identity system that was modern, very subtly hinted at their Christian roots, and emphasized the fact that they are located in the city of Chicago.

Solution: I started my research by looking at religious symbols throughout history, and stumbled upon a very curious fact— almost all the symbols were derived from what is called a sacred grid. With the grid as my guide, I started designing everything from the logo to the type-face to the accompanying iconography.

This resulted in a cohesive identity that has an energy vibrating off of the page. The use of the shield is a nod to the past, and the arrow on the top-right suggests growth.

 

NOR-001 Logo 1_SD.jpg

 

 


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