Sift & Whisk is a popular food blog operated by Photographer Maria Siriano. Maria approached me to re-design her logo.

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Problem: Maria wanted a logo that captured her identity as a person and a brand.

Solution: I took my time getting to know Maria as a person. After several interviews, I started coding what she had said. This helped me discover a personality that was organic, yet modern, nostalgic yet forward thinking. The result is the logo you see below.

To read what Maria has to say about the logo, click here.

 

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