Sift & Whisk is a popular food blog operated by Photographer Maria Siriano. Maria approached me to re-design her logo.
Problem: Maria wanted a logo that captured her identity as a person and a brand.
Solution: I took my time getting to know Maria as a person. After several interviews, I started coding what she had said. This helped me discover a personality that was organic, yet modern, nostalgic yet forward thinking. The result is the logo you see below.
To read what Maria has to say about the logo, click here.